9:00 am UK time - Wednesday 17th December, 2025
Mastering LinkedIn’s 360Brew:
The Playbook for Becoming a Winner, Not a Casualty
LinkedIn has released its most significant update in more than a decade, and it changes everything.
360Brew is not a minor algorithm tweak. It is a full rebuild of how LinkedIn understands your content, your profile, and your
professional identity.
As with all major updates, there are winners and losers.
Failing to understand 360Brew’s mechanics will put you firmly in the latter camp.
And because our community LinkedIn For Breakfast, is the best place on earth to learn LinkedIn for free, we’re going deep on the
Brew!
9am UK Time
Wednesday 17th December, 2025
04:00am New York | 04:00pm Perth
with
Richard Woods - Million Dollar Sprint
How 360Brew reads your profile, headline, About section and skills
What “semantic understanding” means and how it affects visibility
The practical steps to take immediately for higher reach and stronger relevance
The new behaviours LinkedIn is now rewarding (and the ones it is quietly killing)
Why This Event is Different
This Online event it is fully interactive fully interactive, packed with actionable strategies you can implement immediately, and designed to help you rethink your LinkedIn approach in 2025
You'll leave equipped with free insights and practical tools to elevate your profile, and outreach, ready to see results right away.
Who Should Attend
Service - Sector entrepreneurs aiming to scale to £1M+
Small business owners seeking consistent, high-quality leads
Coaches, consultants, and marketers building personal authority
Anyone overwhelmed by outdated LinkedIn strategies
About Your Host
Richard Woods is a three-time bestselling author, award-winning entrepreneur, and finalist on the top BBC series 'The Apprentice.' He founded the Million Dollar Sprint™, which works with entrepreneurs to scale their service businesses to a million in revenue and beyond.
In 2023, he launched his third book, 'Million Dollar Sprint - Zero to One Million in Revenue,' which takes an in-depth look at how to scale a hyper-profitable service business without investment in just 12 months. This book surpassed the sales of his previous two books and maintained its status as a number one bestseller for multiple weeks.
In 2015, Richard was a finalist on the BBC series 'The Apprentice,' where he achieved the highest sales performance across all tasks, winning eight out of ten tasks, placing him second on the all-time list.
He broke two records during the show: most sales in one day (£4.3 million) and the "best advertising task ever seen on The Apprentice“ - as credited by Lord Sugar himself.
To date, Richard has won several awards, including Young Entrepreneur of the Year (Haines Watts), Profile Of The Year (Dent Global), Marketing Campaign of the Year (Inspire Business Awards), and an honorary MBA from Solent University for his contribution to business.